Large companies today are quite happy to use analytics for a wide range of tactical decisions, such as product assortment and identifying the most efficient distribution channel. But when it comes to bigger strategic decisions, C-level executives are...

IT professionals, in general, are excellent at answering direct questions. Volunteering information that the questioner doesn't know about.... well, that's very different. That is one of the reasons why marketers tend to get frustrated when asking...

Few things in business analytics have gotten the excitement and, yes, the hype as Machine Learning. It fires up the imagination of every sci-fi loving data scientist, with images of true thinking computers adapting and learning new tasks on their own....

Direct Marketing focuses on potential customers that are predicted as likely to buy. But is that in fact the best approach? Is it not a better approach to instead target those who are the most likely to be persuaded to buy? Is the point of a marketing...

TSYS Payment Processing and Point of Sale Data Analytics

Predicting cashflow is certainly common enough, but what about predicting the costs ASSOCIATED with cashflow? What are the specific financial impacts of moving from check to ACH in terms of speed and costs? Should you offer a discount to encourage...

HR Analytics, Group Metrics at Memorial Sloan Kettering Cancer Center

Omnichannel Marketing with Neiman Marcus VP of Analytics, Jeff Rosenfield

Interview with NYU Stern Professor Anindya Ghose

Data Analytics should be helpful and practical. For a business, that means applying analytics to sales and marketing