Millennial public speaker, author and marketer at heart B.J. Mendelson kicks off Millennial Month on NOL!

B.J. shares how his financial struggles during The Great Recession led him to build a national breast cancer outreach tour. B.J. took the advice given by prominent social media marketers, and despite landing a major sponsor, the tour failed using the recommended social media tactics. B.J. decided to try a second tour for Wounded Warriors Family Support, and this time he used more traditional approaches he knew would work. It was a huge success and has continued to run every year for the last five years. B.J. went on to write a book called ‘Social Media Is Bullshit’ based on his experience. He later earned media attention for taking on prominent social media experts and companies, appearing on MSNBC, CNBC, CNN, Yahoo! News, the CBC, TechCrunch, The Huffington Post, and numerous other national outlets.  

B.J. has made presentations at South by Southwest, Social Media Week: Chicago, The Do Lectures in the UK, R.O.A.D. in Moscow, the Word of Mouth Marketing Association Summit, Social Media Explore, National Automotive Dealers Association Conference and various colleges.  He has also appeared at the United Nations to debate the ambassador to Pakistan, Abdullah Hussain Haroon, about the effects of social media on society and its involvement in political revolutions.  

Listen to this incredibly insightful episode as B.J. shares the myths and realities of social media and explains why social media is not magic, nor is it the future of marketing.  

Note:  This show is a bit longer than most NOL episodes because it's chock full of great information, and I couldn't bear to edit any of it out.  You'll thank me after you realize you were on the treadmill a bit longer this time AND way smarter about social media marketing than ever before! 
Show Notes
B.J.’s Website:

Buy the book that B.J. authored, “Social Media Is Bullshit”:

B.J.’s blog and other writing:

Wounded Warriors Family Support:
In-episode ad mention

Try on 5 pairs of frames over 5 days for ZERO dollars by visiting the NOL URL above.  Try on some cool eyeglasses and take a few selfies while you listen and learn about social media marketing from NOL's awesome Millennial guest, B.J. Mendelson!