What if we could tap into our best customers' minds and figure out exactly what they wanted and what they would spend their hard-earned money on. This would be fantastic! Rather than building a product or service we think they want and hope that it...

If you ever took a marketing course in college, there is a chance you used a textbook authored by Dr. Phil Kotler. Dr. Phil Kotler is the S.C. Johnson @ Son Professor of International Marketing at the Kellogg School of Management at Northwestern...

Doing business with customers means we handle sensitive customer data. We see news headlines of major companies with (perceived) security measures in place having customer data breaches at an increasing rate. This is due to the growing complexities of...

I'm not going to blow your mind by stating that blogging is an important component of any content strategy. We all know that. To be fair though, if this is something we all KNOW... why aren't we all doing it? Additionally, those of us that are...

Attracting and retaining top talent seems to be a hot topic at the moment. Anyone that has ever hired an employee knows that it's not the easiest task. How do you find the right person? What can you do to attract top talent to work at your company?...

Consumers trust online reviews. We love to read the good and the bad others have written about their experience or a product. As a business owner, there are a couple challenges when it comes to reviews. How do you get your happy customers to write...

Landing big contracts with hospitals or large corporations is not easy. Who should I talk to? How do I increase my chances of winning a contract? Should I invest 10 hours preparing and responding to the RFP that came to my inbox? These are all...

Sometimes you have to go to extremes to break through the noise and connect with people... the shock n' awe approach. For Brian and Jason of Good Fucking Design Advice, that was use of the F-word. Seems like a risky move but it works for them. Brian...

Amazon is a juggernaut in the retail world and anyone can sell pretty much anything in their Marketplace. The trick is learning how to make money doing it. Can Amazon provide the global platform your business is looking for? Stephen Somers and...

We are all in search for that one thing we can do to take our marketing to the next level. What is that missing component that can be the game changer we are searching for? Trevor Crane has the answer. In this episode of the Neon Noise podcast, 10...