Neanderthal Marketing Radio Show

Neanderthal Marketing Radio Show


Latest Episodes

Ep. 57 – Channeling Your Inner P.T. Barnum, Part Two
June 11, 2012

Featured Topic: This week we continue our discussion of P.T. Barnum's 1880 book "The Art of Money Getting," and how it relates to today's business owners. Our discussion focuses on motivation, perseverance, and use of available tools. How the Heck Do I

Ep. 56 – Channeling Your Inner P.T. Barnum, Part One
June 05, 2012

Featured Topic: P.T. Barnum was a famous American showman, and is credited for founding what is now known as the Ringling Bros. and Barnum & Bailey Circus. What you may not know is that he was also known as the "Shakespeare of Advertising," and his 1880 b

Ep. 55 – Truth in Advertising: I’ll Drink to That!
May 30, 2012

Featured Topic: Traci shares her thoughts on why a recent "innovation" from Molson Coors was likely inspired by a drunken frat party, and why folks looking for refunds from the recent Skechers FTC ruling should get a mandatory thump on the head before the

Ep. 54 – Is Your Marketing a Pain in the Neck?
May 21, 2012

Featured Topic: Sometimes marketing can be a pain in the neck. But what about when your satisfied customers, your RAVING FANS do the marketing for you? Traci shares the story of three chiropractors, and how customer-focused marketing impacted their busine

Ep. 53 – Marketing Lessons Learned on Vacation
May 07, 2012

Featured Topic: Remember writing those "What I Did on Vacation" essays when you were in school? I'll bet yours never included orange juice and stripper billboards. Check out this week's episode to find out how Traci used her 20-hour drive home from Florid

Ep. 52 – Evaluating Entrepreneurship
April 30, 2012

Featured Topic: Why do some businesses succeed, while others fail? Ron Johnson is back guest-hosting another Fireside Chat - this week he talks with Cheryl Mills, Associate Deputy Administrator for the SBA. Cheryl believes that proper training can be a ke

Ep. 51 – Fireside Chat: Creating Your Business Plan
April 23, 2012

Featured Topic: Even cave girls need a vacation! While Traci is away, Ron Johnson from the SBA Training Network is guest-hosting this Fireside Chat, in which he interviews Don Martin, a business counselor and trainer from Kutztown University. Don will be

Ep. 50 – Local Listings VS The Running Man
April 16, 2012

Featured Topic: Are you marketing like the Running Man? The Running Man is a street dance that originated in the 80s, and is supposed to simulate running. That may be well and good for getting down with your bad self on the dance floor, but when we're tal

Ep. 49 – Why Put ‘Em All in One Basket?
April 02, 2012

Featured Topic: All the stores are filled with pastel bunnies, eggs and jelly beans — all that sugary goodness reminds Traci of a funny story of the surprising lengths she'll go to in order to protect her chocolate stash. Whether we're talking chocolat

Ep. 48 – Has Social Media Gone to the Dogs?
March 26, 2012

Featured Topic: Is it possible that social media has gone to the dogs — and if so, would that really be a bad thing? This week, Traci invites you to "paws" to consider why more than a few self-appointed social media gurus could learn a thing or two from