The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!


Episode 427 – Creating A Business With A Social Cause with Pete Leonard of I Have A Bean

December 26, 2018

In 2007 Social Entrepreneur Pete Leonard blended Passion, and Purpose to found Second Chance Coffee Co.; His passion is roasting and delivering the highest quality, organically grown, fairly-traded coffee in a sustainable supply chain from crop to cup. His purpose is to offer post-prison people the opportunity for a fresh start and a new life.

The company roasts under the brand name “I Have a Bean.” using a simple and unique model: They meticulously select beans from the top 1% of coffee in the world and roast and deliver the same day. They hire post-prison people and let them thrive in an environment that expects them to be great at what they do.