The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Latest Episodes
Episode 957 – BACON – Chapter 9 – Trust Me…
Trust has to be planted and grown. It is a seed planted through a personal relationship. It needs to grow roots and be nurtured through light and water to produce fruit. Trust must be watered by hones
Episode 956 – BACON – Chapter 8 – Like Me… Like You!
Going from Know to Trust requires a stepping stone, and thats called a Like. You can try to jump over that stone, but it leads to a transactional two-step.You may make a sale, but it will not build
Episode 955 – BACON – Chapter 7: Getting to Know You
Know is a beautiful word. People ask, You know what? They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge. Know is a two-way street when it comes to marketing.
Episode 954 – BACON – Chapter 6: Know – Like – Trust
The concept of Know Like Trust has been around for a while. It is commonly attributed to author Bob Burg (Endless Referrals and The Go-Giver). Another person attributed to the concept is sales t
Episode 953 – BACON – Chapter 5: Get Out…
Networking has been around for a long time in business. Some of the names you may recognize (Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller) were prolific advocates of network
Episode 952 – BACON – Chapter 4: It’s Not About You, It’s About Business
One of the foundations that's stuck with me through the years is, Businesses do not do business with other businesses. People do business with people. There has never been a corporation that has eve
Episode 951 – BACON – Chapter 2: Babies, Puppies & BACON
Whats your image? Top view on pan with fried egg with bacon Babies are cute, puppies are cute, and bacon is not cute, but I bet your mouth watered a little bit. What if someone recently lost a baby?
Episode 950 – BACON – Chapter 2: Cha-Cha-Cha – Changes
You cant control change; it controls you. Chances are, you are in one of two camps: 1) Those who embrace technology or 2) Those who are overwhelmed with all the change. Now, you may still be a
Episode 949 – BACON – Chapter 1: Relationship Marketing
I've spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. Ive had the chance to see the birth
Episode 948 – I’ll Take My Bacon… Extra Crispy – A Prologue
Its been 10 years since I wrote my first and still my favorite book. I was faced with the challenge of deciding if I wanted to write a new book or update the original. This is the beginning of that j