Mother's Quest Podcast

Mother's Quest Podcast


Ep 56: Embrace Your Shape and Evolve Your Life with Democracy Clothing’s President Caren Lettiere

December 21, 2018

I’m thrilled to share this special finale episode of the Mother’s Quest podcast with my very own sister, Caren Lettiere. Caren, ten years older than me and like a second mother in many ways, has been a guide, mentor and inspiration to me my whole life. She’s an ambitious, talented leader in the fashion industry and has managed to grow a $70 million dollar brand, Democracy Clothing, alongside a 27 year marriage and raising two of the loveliest young adults I know, my niece and nephew Nicole and Josh. After graduating from UCLA with a degree in political science, she took a different course and embarked on a career path in fashion, beginning in sales for a company called Rampage, and ultimately landing at Kellwood. There, she first filled a gap she noticed her daughter had for jeans and developed a brand to meet it called Jolt/Rewind. Soon after, she recognized an even greater underserved customer in the market, a dynamic, modern, multitasking mother like herself who loves fashion but got busy with life. Devoted to this ageless woman and aware that she doesn’t want to put an expiration date on her vitality, but could benefit from a little “engineering” when it comes to jeans, Caren launched Democracy Clothing. I loved this conversation with my sister and learned so much myself about how she grew the brand from her side hustle into the tremendously successful venture it is today. Family, magic, a positive mindset and a willingness to grow and evolve in community are just a few of the themes we explore in this episode. We cover everything from the important role that Caren’s husband David played in supporting her career to how they both championed their son Josh last year, when he received a cancer diagnosis and moved forward with his own positivity through three rounds of chemo and a clean bill of health. Caren also shares openly about her own health challenges and all the ways she has built community, at home and at work, to help her thrive. Finally, Caren gives us a special challenge. She asks us to follow and apply the 4 Pillars of Democracy Clothing:  to embrace who you are, enhance what you’ve got, elevate your taste level and evolve your personal style, in order to live a more whole and confident life. There’s also a special offer just for us…if you want to explore those pillars in a pair of Democracy jeans yourself, she’s offering a special 10% discount code, 10DEMOCRACY, that you can use on Amazon.com through January 13th. If this calls to you, we encourage you to purchase a pair, wear them with confidence doing something that really matters to you, and then take a photo and share your story with us on Instagram using the hashtags #democracyclothing and #mothersquest. We look forward to seeing and hearing your stories (then sharing them on Democracy’s Instastories) and learning about all the ways you are “rocking your walk,” as Caren likes to say… in your E.P.I.C. life. Much appreciation, P.S. Know someone who you think would appreciate this special episode? Click forward and share this conversation! This Episode is Dedicated by: The team at Democracy, represented by Director of Sales Judy Owens. Democracy is a denim-based casual lifestyle brand devoted to the woman who grew up with fashion, but then got busy with life. Founded in 2010, on the principle of “Curve Equality,” which acknowledges that all shapes are not created equal, Democracy’s designers set out to create a jean that that would maximize a woman’s shape by fusing together, style, comfort and technology. Sales inquiries: democracy.sales@kellwood.com www.democracyclothing.com www.facebook.com/democracyjeans www.twitter.com/democracyjeans www.instagram.com/democracyclothing In This Episode We Talk About: The BuzzFeed Article that sparked this episode and revealed Mother’s Quest community member Nancy Netherland’s story of wearing Democracy jeans from Capital Hill to her daughter’s hospital bedside 3 Things Caren learned from our mother, growing up as a 60