With a myriad of options to market and sell through social media, how can we take a considered and mindful approach to social media strategy that meets the needs of marketing, sales, the CEO and investors? It's a tall order.

This week's guest is Paul Bradley Smith aka @tweetsmithers, a cReAtIvE, analytical, intellectual seeking to create social media strategy that creates marketing efficiencies that makes our world a better place. Read more at http://bit.ly/2jCKyvH