Mindful Social Business
Create Content for Awareness or Lead Gen?
There's no question that content marketing has replaced the old "yell and sell" strategies we are used to. That doesn't mean every marketer is taking a mindful approach to it. Setting the intentions for the campaign should be the first steps in creating a strategy, but there are questions. Do you create a campaign for awareness or to generate leads? Read more: http://bit.ly/2iXodI7