We interview Scott Bond of Farm Bureau Insurance of Tennessee about how exactly he uses sports to connect with his audience and tons of other useful social media marketing tips.


Scott shares how he taps into his home office's sponsorship of a National Hockey League team for local promotion and giveaways.


"Those contests will supercharge your business page with engagement, likes, shares, comments, and with new followers," says Scott.


We touch on Scott's personal approach to posting and how he uses social to stay in touch with his clients and become informed of life changesan under-utilized aspect of digital marketing.


Scott shares advice for new agents who are entering the social world. He stresses the importance of being authentic and how he doesn't believe in "selling" on social.


We finish on reviews and how simple it can be for agents to get them.


This episode is brought to you by LifeHappensPro.org