Facebook remains one of the digital marketing channels that is a must have your your business. In this episode, I discuss how to build your audience by assessing the audience themselves, using the analytics tools within Facebook, converting users from ot

I think that right now is the best time for YouTube be a part of your digital marketing strategy. Through subscribers, you can build an audience that not only engages and shares your videos, but also converts over to customers. In this episode, I discuss

Storytelling isn’t a consideration you should have as part of your brand strategy, it should be your brand strategy. In this podcast, I discuss how you should discover and create content through storytelling about your brand. The first idea is to t

I’m not an expert in how to correctly build survey, but like many things in my career, I’ve learned by doing. In this podcast, I discuss in detail a market survey I am building to use at the University to better understand our brand, reputati

Digital marketing can mean many things. Choosing the right channel, the right content and knowing what the goals are all things you can decide ahead of time. In this podcast, I discuss what I consider to be the three best digital marketing strategies for

The debate between Adwords and Facebook advertising isn’t so much whether one is better than the other, it’s more about which one is going to work better for your business. In this podcast, I discuss both platforms and provide some ideas for

I can be my own worst enemy with this statement, but, marketing isn’t hard. In fact, I think that anyone can be a marketing expert. When it comes to your business, you are the expert.  Tapping into the many marketing resources we have around us onl

MBA programs seem like they are dime a dozen these days, but there is real value in getting an MBA. On this episode, I sit down with Nick Baran, a real MBA student that has a background as a teacher. We talk about why he made the choice to quit his caree

I literally just made this word up, I think. Adverterrorists is long for advertisers, and I don’t like either of them. In this episode, I’m pretty fired up, because I get 100 sales calls and emails a day, so I’m here to talk some shit a

As marketers, we can spend the rest of our lives producing reports for clients and executives, and if you are like me, you hate it. However, I spent some time looking for something to make my life easier when it comes to reporting and I might have found