Lochhead on Marketing

Lochhead on Marketing


Latest Episodes

197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon
March 27, 2024

On this episode of Lochhead on Marketing, we are presenting Christophers partner, friend, collaborator, and brother from another mother, Eddie Yoon, breaking down how to do a legendary marketing ligh

196 Marketing The Problem, Not Your Solution
March 20, 2024

On this episode of Lochhead on Marketing, we talk about why marketing the users problem works, but marketing only your brand/product/solutions doesnt. Welcome toLochhead on Marketing. The number o

195 From Category Contenders to Category Kings with Al Ramadan
March 13, 2024

On this episode of Lochhead on Marketing, we enjoy the first of many visits from Al Ramadan in 2024, as we talk about moving from being a Category Contender to a Category King. Well dig into what is

194 How Important Is Framing, Naming, and Claiming A Problem? | Pirates Perspective
March 06, 2024

Today is a fun conversation with my fellow Pirates Eddie Yoon and Katrina Kirsch, as we talk about the importance of Framing, Naming and Claiming a problem, to create a different solution for your bus

193 Your Biggest Competition Is Thinking You Have Competition
February 28, 2024

On this episode of Lochhead on Marketing, lets talk about a trap that most budding Category Designers fall for, and thats thinking about competition. Welcome toLochhead on Marketing. The number on

192 Stop Trying to Fit In!
February 21, 2024

On this episode of Lochhead on Marketing, let's talk about why it's time to stop trying to fit in. Welcome toLochhead on Marketing. The number one charting marketing podcast for marketers, category

191 Gemini Can Testify It’s A Bland Rebrand!
February 14, 2024

Today on Lochhead on Marketing, we talk about the good way and the bad way to rebrand. And wat better to use as an example than the recent Gemini AI rebrand by Google. Welcome toLochhead on Marketin

190 How To Have A Legendary Career In Marketing with Ryan Alford of The Radcast
February 07, 2024

On this episode of Lochhead on Marketing, we have a very special episode with one of my favorite marketers, Ryan Alford. Ryan Alford runs a digital marketing agency called Radical Marketing. He also

189 The Big Distribution Lie
January 31, 2024

Happy new year to everyone, and we at Lochhead on Marketing hope that youve been having a good one so far. To start off the year, let us talk about the big Distribution Lie, why it is so, and what yo

188 A Wish for Different in 2024
December 18, 2023

First and foremost, we at Lochhead on Marketing would like to wish everyone from the bottom of our hearts, happy holidays. Christopher Lochhead hopes that you have an opportunity to be with the people