Disruptive forces across sports broadcast | GB Basketball's UGC ban | ESPN & Second Spectrum's 'Full Court Press' | CBS' Super Bowl production under the microscope | Mycujoo and its founders in profile.

Episode 52 of the Leaders Sport Business Podcast is a sports broadcast disruption special, with David Cushnan and James Emmett analysing a handful of the issues at the top of the sports broadcast agenda before introducing a discussion (at 17.07) with Joao and Pedro Presa, the Portuguese twins who co-founded Mycujoo, a user-generated content (UGC) football streaming platform with realistic ambitions of building the single largest football community in the world.

On the conversational agenda:

- What is Mycujoo and what's in the name;

- The business model and how it's evolved;

- JustinTV, Twitch, and LinkedIn - inspirations and models;

- The journey from tech service provider to tech media company;

- Building a football community through long-tail content and what 200 million interactions a year means;

- Why Brazil, Indonesia, Thailand, Portugal and the US have proved the strongest markets;

- Japan's Nadeshiko League - a Mycujoo case study;

- How the twins lead together;

- How to recruit and build as a start-up, and why Amsterdam is the perfect base.