In the era of perfect social media presentations of our carefully curated selves, and a wedding industry saturated with professionals such as photographers, how to we bring back authenticity into the wedding industry?  Is being genuine an important part of business growth?  Do brides and grooms want authentic social media or a perfected form of reality?  How can you build your wedding business while also building and maintaining mutually beneficial relationships with your peers and local market?  How does the pursuit of success fit with competitiveness and personal development.  Is the wedding industry collaborative or do we have some changes to make?

Jess and Andy discuss their experience in the wedding industry and how they found their authentic voice along the journey.