When Laura Amico was assigned the crime beat at her small California newspaper, she joked with her editor it was her dream job. Now, Amico and her husband Chris run one of the most well-executed and highly acclaimed news start-ups in the country entirely about homicide.

Homicide Watch D.C. started in 2010 when Amico moved to Washington, D.C., after her husband got a job at PBS NewsHour. She said her first month she had 500 visitors. It was small and she wasn't sure what to expect. Over 2 1/2 years, the community response has exploded. She averages 10,000 hits a day.

Amico spoke to It's All Journalism Producer Michael O'Connell about the challenges and rewards of launching the homicide-focused startup.