A lot of people hate the media. That’s proved to be something of a boon for The Daily Download, the news and media-criticism website.

“We’re scum of the earth to a lot of people, so those are the people who like to read this,†joked Lauren Ashburn, the website’s founder and editor-in-chief.

“We find that a lot of people in the industry who are at big jobs, they want to make sure they know what’s being said and who’s being criticized,†said Ashburn. “And so, that’s where a lot of our audience comes from. It comes from New York, Washington and L.A. But, there is a significant part of the middle of the country and regular folks who really hate media and want to weigh in on their mistakes.â€

A former executive at at USA Today and Gannett, Ashburn launched The Daily Download with the help of a two-year grant from the Knight Foundation.

Ashburn spoke to It's All Journalism producers Megan Cloherty and Michael O'Connell about the good and bad of being a media critic.