Jan Schaffer, the executive director of J-Lab, wants to help media entrepreneurs find new ways to succeed.

A Pulitzer-Prize-winning business editor at the Philadelphia Inquirer, she left her daily journalism gig in 1994 to become one of the pioneers of the growing civic-journalism movement.

In 2002, she launched J-Lab to help journalists develop new projects with innovative technologies.

“I think journalism is very much in flux,” Schaffer said. “A lot of legacy news organizations have been disrupted. But at the same time, a lot of media entrepreneurs are coming up with entirely new media products that are very exciting.”

Schaffer talks to It's All Journalism about media entrepreneurship and innovation in journalism and education.