Inside PR
To Bot or not to Bot
December 27, 2017
This week, Martin Waxman interviews Fatima Zaida about the chatbot a couple of Toronto-based firms created for TIFF, the Toronto International Film Festival. This led to a partnership with TIFF. Smart marketing for the firms involved. A good way to...
Toronto, Ontario, Canada
Inside PR is a weekly look at Public Relations and where it intersects with business and technology with co-hosts Gini Dietrich, Joseph Thornley and Martin Waxman
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