On this episode of Coffee Break with the CompTIA Councils, I am joined by Nellie Scott, Senior Global Channel Development Manager at SAS Institute. She discusses the new buyer personas and why it's so important to understand. The Business Applications Advisory Council and the Channel Advisory Board has built a Buyer Persona template you can use to ask the right questions to better understand what motivates them and what is important to them. You can download the template here: https://www.comptia.org/communities/resources/buyer-persona-templates For more information on the CompTIA Industry Advisory Councils, visit https://www.comptia.org/councils/industry-advisory-councils