"Social media advertising doesn't work!" That's a ridiculous statement when you consider how many people DO make it work. What doesn't work is the same thing that doesn't work across all media platforms--including traditional advertising platforms....

Velcro has created a hilarious and valuable lesson not only in trademark law, but in the value of creating a movement--even a fake one--to build a brand and the tribe. 

We here at Slow Burn Marketing love a breakthrough brand. We didn't expect to find one providing relief for victims of hurricane Irma. But it's there, and it's doing "super good..."

Brand focus is a brilliant thing. We argue that it is essential. And, we are huge fans on intense, laser focus--especially when it comes to the restaurant business. Single-item restaurants are fascinating. But there's a Chinese fast-casual chain with...

The alleged creator of a hugely successful national promotional campaign died this week--or did he? He died--but was he the creator? Maybe he was ultimately in charge of it. But it doesn't really matter--because his tenure at a top broadcasting...

The Jewish bacon cure, insecurity, fear, megalomania--it's amazing what you can find behind a personal brand when you dig deep enough. The problem is, plenty of other potentially capable brands are derailed by fear and insecurity--when this brand...

Yes, everyone loves to say that "Consistency is the hobgoblin of small minds." But that is flat-out wrong. First of all, the quote is "A foolish consistency is the hobgoblin of small minds." And a purposeful, focused consistency is how runners win...

When bean counters run the show, they often believe they know everything because they know all about the beans. The problem lies in the fact that a business is more than mere beans. And one bean counter know-it-all we recently encountered was a...

Without an open and coherent line of communication between the people running a business, and between them and the employees, much is lost--and it can end up making people look silly. It can also cost money. 

When your brand is authentic and you're committed, you will win--despite occasionally being confronted by other, disagreeable, personal brands. Stick to your guns--and to your beverages--and you will win.