Hot Shots - Firey Little Rants On Marketing

Hot Shots - Firey Little Rants On Marketing


Now, I'm Crying When I Talk About Writing Better Advertising...

January 29, 2018

During the last two weeks, in an effort to identify for a radio creative director how to find more affordable training for his creative staff, new info has been thrown into the mix that may have painted me into a corner--but also may have provided some unexpected benefits in the effort to explain how to create better radio copywriting. And again, this is important info not just for those in radio, but for anyone interested in creating better advertising.