Hotel Manager Talk

Hotel Manager Talk


Hotel Manager Talk: Issue #57

March 07, 2013

Issue #57 for the week of March 3rd, 2013

Featured stories:
U.S. Chains Expand with World's Biggest, Tallest Hotels
By Barbara DeLollis found on USAToday.com
Social Media, Customer Relevance and the Explosion of Big Data
By Eric Magnuson found on eHotelier.com

"EXHIBIT 1 - SOCIAL READINESS CHECKLIST
As you embark on yourstrategy definition and planning, you need to look at the notion of Social Readiness and answer these questions:

What parts of the organization will be affected by social media transformation?
What are the key goals & objectives of primary business stakeholders?
How should the marketing mix change based on this transformation?
How do the fundamentals of customer service change?
How does sales targeting change?
How does market research change?
How does HR take advantage of digital and social media to target key audiences?
How do brands ensure readiness with an innately viral media? What precautions do brands need to take?
How can web presence be optimized based on digital and mobile behavior?
What parts of the business are location sensitive and therefore should be thought of from a mobile readiness perspective?
What is a viable mobile strategy?"

How to Humanize Your Hotel Brand Identity
By Larry Mogelonsky found on LMA.ca
Seven Signs of Employee Disengagement
By Kevin Dwyer found on 4Hoteliers.com
Hoteliers Face Complex Union Negotiations
By Randy Pullen found on HotelNewsNow.com
Brands Hit Suite Spot with Revamped Offerings
By Samantha Worgull found on HotelNewsNow.com