hopnology: Hop Growing and Brewing for Craft Beer

hopnology: Hop Growing and Brewing for Craft Beer


#19: Pre-Harvest Marketing & Sales

July 01, 2019

The bines are climbing, sidearms reaching, cones starting to burr.  It looks like a hop yard!  But what’s that lingering tickle at the back of your brain?  Perhaps it’s the question of whether your hops have a home after harvest.  This week we take a step out of the dirt and back into the business suit to talk about marketing your business, checking on your customers and publicizing your farm.  Plus: listener questions!
One note this week: due to a microphone mishap Gregg is sounding a bit like a robot.  That’s what happens when we record without coffee.  Apologies, but we do think that the quality of the material outweighs the sub-par recording so we’re posting this anyway.