hopnology: Hop Growing and Brewing for Craft Beer
#19: Pre-Harvest Marketing & Sales
The bines are climbing, sidearms reaching, cones starting to burr. It looks like a hop yard! But what’s that lingering tickle at the back of your brain? Perhaps it’s the question of whether your hops have a home after harvest. This week we take a step out of the dirt and back into the business suit to talk about marketing your business, checking on your customers and publicizing your farm. Plus: listener questions!
One note this week: due to a microphone mishap Gregg is sounding a bit like a robot. That’s what happens when we record without coffee. Apologies, but we do think that the quality of the material outweighs the sub-par recording so we’re posting this anyway.