We’ve had the pleasure of working with Matt Dufilho for the better part of a decade. Matt is a multi-Addy award winning producer and director who has been working in healthcare for a long time. Although he started in clinical practice (he still calls h...

We recently had the chance to sit down talk to Matt Dufilho about some of his processes for video production. Matt is currently the director of media production for a 300 bed hospital. He is responsible for video content that includes broadcast TV comm...

Video can be daunting. We’re no different than anyone else and we face the same challenges: Where do we start? How do we come up with an idea for a video? How do we keep it from being static or noise? What makes a video dynamic?

8 in 10 adults in the United States are on Facebook, that means your prospects are on Facebook. It’s not B2B or B2C, it’s H2H. Human to Human.

In part 3 of this 4-part series, we’re discussing how healthcare marketers can best use Twitter. If you’re the kind of person who has set your Facebook profile to auto-publish to Twitter, this podcast is for you.

In part 2 of this 4-part series, we’re discussing how healthcare marketers can best use LinkedIn. There’s a reason that 9 out of 10 B2B marketers are using LinkedIn to distribute their content: because it’s sending the right kind of traffic to websites...

In this 4-part series, we’re discussing social media best practices for healthcare marketing. Specifically, B2B (Business to Business) companies that provide products and services to providers. There is a common misconception that social media isn’t a ...