Returning to my interviews from this year’s Gadget Show Live and the Wearable Technology Show, I’m with Jeremy from Zappar. Their two dimensional Zapcodes generate a three dimensional augmented reality, bringing the printed page alive within the Zappar app.
A Zapcode is a printed symbol like the one on the right, which has 4 billion different combinations. It’s recognised by the Zappar app (available for Apple and Android) using the smartphone or tablet’s camera and then overlays animations and other content onto the real-world as seen through the camera. For example, a flat architect’s drawing shows a 3D model in the Zappar world or a comic book about planets whizzes with rockets and spinning worlds. Very cool.
Here’s what a Zappar augmented book looks like – the printed page is on the left with the app view on the right.
 
Here’s a quick demo of a building.

Zappar’s client list is impressive featuring brands like Asda, Coca-Cola, BBC Radio 1 and Mothercare. There are plenty of demo Zaps on the Zappar website, so download the app and try them out. The app works fine with computer screens so there’s no need to print anything out – just point the camera at the monitor.