Being a team of one is extremely difficult.  I never recommend shortcuts but there is something to be said for efficiency, and maximizing your time and investment.  Here are five essential things that you need to do if you are producing your own marketing and content in support of your art and business.

  • Learn how to take good photographs - compose shots and use editing tools

  • Keep up with design trends (from the graphic design industry) and emulate the use of space, colour, type

  • Learn how to capture and edit audio

  • Make a habit out of creating and publishing video content - no need for expensive equipment

  • Learn to mimic voice across all media - advertising, journalism, scholarly articles, social media