What is the importance of a brand, how is related to your vision, and how do you market it?

  • A brand is your outward expression of your vision and purpose.  It is your promise to the world

  • You need to figure out your vision and how you serve your customers or community

  • Marketing without a brand is just randomly trawling for customers

  • Once you’ve figured out your brand, however, use it consistently and use it across all platforms - digital and real-time