Most startups are designed to disrupt an industry, but disruption is hard in a crowded marketplace and even harder when you’re entering with a premium offering. On this podcast, we’re talking to WP Engine whose built a sizable hosting business by focusing on one type of customer in an increasingly commoditised and crowded marketplace.

This week, we’re going to be talking about hosting which isn’t really specifically about marketing but it’s going to be interesting because I’m joined by the country manager for WP Engine, Mark Randall.

Mark’s previously been a country manager for Bulletproof and Rackspace, which I’ve used as well and so he knows a lot about sales and marketing and what I think is going to be really interesting to talk about today, from my perspective as a marketer, is how do you make a relatively commoditised thing like web hosting? How do you stand out in that kind of industry?