UGC, which is short for ‘user-generated content’, is the term used to describe any form of content like video, blogs, forum posts, digital images, audio files, and other forms of media that have been created by consumers or end-users of an online system and are publically available to others.

Or to put it another way, this is the content your customer produce about your business.

As a founder of a Startup, this should both strike fear in your heart, and opportunity in your marketing brain. In today’s episode, I talk with Loraine Ball. After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and lousy coffee. Today you can find her at Roundpeg, a digital agency in Indiana, USA, building smart marketing strategies for businesses who want to use internet marketing tools to grow. Lorraine is also the host of More than a Few Words, a weekly, marketing conversation for business owners. If you love what Lorrain has to say (and I know you will) then you can find more at www.roundpeg.biz