Choosing the correct SEO keywords, asking for those links and the importance of deep links with a focus on accounting sites. Plus I discuss dogfooding.
 
 

* As an SEO you can tell when a page is built for SEO gain – 3:05
* It’s Google’s job to work out if your page is offering value or is just there to collect traffic  – 4:50
* If you’re ranking #1 but not seeing any traffic, it is possible that people are not searching for your target keywords – 4:55
* Use Adwords to make sure the keywords you’re targeting for SEO actually have demand – 6:40
* Creating lots of keywords targeted pages without much SEO authority will not win you much traffic – 8:00
* Hotlinked images can be an easy way to pick-up some easy links – 8:20
* Embedded videos will increase your visitor dwell time and therefore give an SEO boost – 10:00
* Make sure you optimise your images to reduce your homepage loading speed for an SEO boost – 11:25
* SEO is like an F1 car, onsite SEO is like your aerodynamics and your links are your engine – 12:50
* Once an article on a 3rd party website has had it’s ‘day in the sun’ the long-term value to your business is the link – 14:45
* To me, it is counter-intuitive for journalists to reference a website without providing a link – 16:10
* You don’t lose SEO power by linking out, if you don’t link then it is like not voting – 16:49
* To not add a link to an externally referenced website is just bad internet Etiquette – 18:15
* Getting social signals to your website pages send Google good ranking vibes – 19:30
* The title of your page is more often than not what appears in Google results in blue – 22:20
* Matching your page title to a user search not only increases your ranking but also the click-through rate – 24:20
* Dogfooding is using your product just like your customers would  – 27:12