Fractal Marketing - with Gerard Doyle

Fractal Marketing - with Gerard Doyle


Ep8: SEO for Startups Part 1

May 17, 2018

In this episode, I look at the SEO options for three founders’ websites. I cover, links, domains, duplicate content, linked building, keyword selection and website engagement.
 
The first website I reviewed the SEO for is Quaintrelle Consulting which I look at for Nicole Jensen
The second site is Fair and Square which is done for Anissa Farrell
and finally, I check out myPresences for Paul Gordan
 
A few quotes from the show.

* If you pick a generic word for your brand, you’re not going to be able to rank #1 in Google straight away
* You have to own your own brand in the SERPs
* If you’re targeting a specific country and have a .com domain, then tell Google via Search Console
* if you ever want to hide a body, the best place is the second page of Google results
* 301 redirects are as permanent as a marriage
* If SEO was a car, on-page would be the aerodynamics and links would be the engine
* Use Google Adwords to work out your search demand for SEO
* Wix isn’t actually a bad thing for SEO, they get most stuff right
* Once you’re in the game, backlinks are going to make a difference
* The number of backlinks is a good indicator of SEO power, the number of domains is better
* You need to start thinking about links as being like money
* Google prefers https to http