The Fractal Marketing Podcast - with Gerard Doyle

The Fractal Marketing Podcast - with Gerard Doyle

Latest Episodes

How you can use Behavioral Economics to improve your Startup with Phil Slade
July 28, 2019

Have you ever noticed how consumers are more willing to take risks in order to avoid losing something? Or how people value items they own, which they have an emotional attachment to, far more than similar items owned by somebody else.

How to position your business in a commoditised marketplace with Mark Randall
July 21, 2019

Most startups are designed to disrupt an industry, but disruption is hard in a crowded marketplace and even harder when you’re entering with a premium offering. On this podcast, we’re talking to WP Engine whose built a sizable hosting business by focus...

How to make your content work harder for you with Rosie Odsey
July 14, 2019

In our social media-driven world, we are now all content producers and every one of us has the ability to publish. This phenomenon has changed the way we think about brands, brands used to be companies, then they became products and now people have bra...

How do you create a viral video with Jonathan Creek
July 07, 2019

You did it, you finally produced and posted your first series of videos for your startup. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. And all that’s left to do is to sit back, relax,

How to build an audience for your social media profile with Vahe Arabian
June 30, 2019

So you’re making the investment into your marketing content. That podcast is going out each week. Twitter’s running hot, and you’re writing detailed articles on medium pretty frequently. But how do you grow your audience?

Why you should, and could be writing a business book with Cori Wamsley
June 23, 2019

I think we all want to secretly write a book, right? Well, we want to write a book that’s a best seller but we’ll settle for a hardcover that sits on a few hundred bookshelves. But two things tend to hold us back. One, what will people think?

Founder Tips for building a personal brand on Social Media with Brendan Kane
June 16, 2019

When you’ve worked on the digital presence for famous artists like Taylor Swift and Rihanna, you get a real sense of what is required to grow and foster a substantial social following. That’s exactly what Brendan Kane was able to do,

Do you need a ‘Mentor’, ‘Coach’ or both for your Startup, with guest Robin Waite
June 08, 2019

As a startup founder, you’ll tend to lean on mentors coaches and consultants for business advice. However, what’s the difference, is one more important than the other. Should I be paying for one or all these different people to help me in my business?

User-Generated Content – Something Startup founders should be thinking about
June 02, 2019

UGC, which is short for ‘user-generated content’, is the term used to describe any form of content like video, blogs, forum posts, digital images, audio files, and other forms of media that have been created by consumers or end-users of an online syste...

SEO for Startups with James Norquay
May 21, 2019

SEO is completed skill to perfect, but that does not rule it out for Startups, although battling against the authority and brand power of establish brands is not something you want to take ‘head on’. You need to educate yourself in the basics and find ...