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FIR #396: Will AI End Google’s Search Dominance?
AI-powered tools like Perplexity are replacing Google as the go-to search resource for a growing number of people. Even AI tools that are not focused on searching the web, like Microsoft's Copilot and Claude's pro version, provide links to resources in th
CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá)
In this episode, Kristian shares insights about his agency, Threadline, and the art of crafting a narrative that is relevant, meaningful, and inspiring to the audience. Continue Reading → The post CWC 98: Storytelling and a helpfulness mindset fo
ALP 225: Accepting equity as payment for agency services
In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service.Continue Reading The post ALP 225: Accepting equity as payment for agency services appeared first on FIR Podcast Network.
FIR #395: Extra! Extra! Read All About It! (In Print!)
We have expectations from our use of social media, but in two recent studies, there is evidence that the outcomes we expect aren't necessarily what we get. Also in this episode, we look at Gini Dietrich's latest update to her PESO model for using various
Circle of Fellows #102: Research, Plan, and Manage Your Communication Career
Maintain a flexible approach to professional growth by joining IABC Fellows as they explore key topics essential for communication professionals at any career stage. Delve into important areas like the IABC Global Standard, Career Self-Assessment, and the
FIR #394: Marketers, Boards, and AI
Companies whose boards include a member with marketing experience deliver higher investor returns than those whose boards lack marketing expertise. That higher return increases among companies losing market share. Does Artificial Intelligence (AI) threate
ALP 224: Get over your fear of hiring employees
In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees.Continue Reading The post ALP 224: Get over your fear of hiring employees appe
FIR #393: Will Jinfluencers Eclipse Traditional Journalism?
A new type of influencer, known as "Jinfluencers," is emerging in the media landscape. These influencers, who combine the roles of journalists and influencers, are gaining attention and challenging traditional media outlets. The media landscape has become
CWC 97: Agency salary and compensation trends in 2024 (featuring Nicholas Petroski)
In this episode, Chip and Nick discuss digital agency salaries and the findings of a recent research report on the topic.Continue Reading The post CWC 97: Agency salary and compensation trends in 2024 (featuring Nicholas Petroski) appeared first on F
FIR #392: Going Below the Surface into Dark Social Media
Unsavory and nefarious things happen on the Dark Web. But the Dark Web and Dark Social Media are not exclusively a place for ne'er-do-wells, criminals, and extremists. Dark Social includes messaging apps, private discussion groups on popular public forums