The FIR Podcast Network Everything Feed

The FIR Podcast Network Everything Feed


Latest Episodes

FIR #393: Will Jinfluencers Eclipse Traditional Journalism?
March 15, 2024

A new type of influencer, known as "Jinfluencers," is emerging in the media landscape. These influencers, who combine the roles of journalists and influencers, are gaining attention and challenging traditional media outlets. The media landscape has become

CWC 97: Agency salary and compensation trends in 2024 (featuring Nicholas Petroski)
March 13, 2024

In this episode, Chip and Nick discuss digital agency salaries and the findings of a recent research report on the topic. Continue Reading → The post CWC 97: Agency salary and compensation trends in 2024 (featuring Nicholas Petroski) appeared first on F

FIR #392: Going Below the Surface into Dark Social Media
March 12, 2024

Unsavory and nefarious things happen on the Dark Web. But the Dark Web and Dark Social Media are not exclusively a place for ne'er-do-wells, criminals, and extremists. Dark Social includes messaging apps, private discussion groups on popular public forums

ALP 223: Handling frustration as an agency owner
March 11, 2024

In this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountability and support, and reflecting on one’s own role in addressing issues.Continue Reading → The post ALP 223: Handli

FIR #391: Match Group Swipes Right on AI-Generated Press Release
March 08, 2024

Match Group wanted the world to know it had secured 1,000 business licenses from OpenAI. In a press release, the company claimed that giving employees access to the full suite of ChatGPT tools has not only improved productivity but also altered the cultur

FIR Interview: William Beutler on PR and Wikipedia
March 07, 2024

Google searches link to Wikipedia more than any other website. It is the largest and most-read reference work in history. It is consistently ranked as one of the 10 most popular websites in the world, and as of 2024 is the fifth most visited website on th

FIR #390: The Fall and Rise of NFTs
March 06, 2024

Based on the plunge in the value of NFTs last year and the evaporation of business on NFT exchanges, it would be easy to think these tokens were just a passing fad, like Pet Rocks and Beanie Babies, especially given the resounding death knell produced by

ALP 222: How to handle extended payment term requests from agency clients
March 04, 2024

In this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices.Continue Reading The post ALP 222: How to handle extended payment term requests from agency client

FIR #389: Bloated C-Suites (and Some Alternatives)
March 01, 2024

The list of CXO titles is proliferating. The addition of chief culture officers, chief AI officers, chief data officers, chief wellness officers, chief diversity officers, chief learning officers, chief experience officers...the list goes on...has increas

FIR #388: Watch Me Get Fired
February 26, 2024

GenZers are recording their firings and layoffs, and the videos are going viral on TikTok and elsewhere. This is shining a harsh spotlight on organizations' approach to letting people go, and it's not pretty. What's worse is how some companies plot to avo