In a LinkedIn post, Techcrunch Sr. Enterprise Editor Frederic Lardinois lamented the ineffectiveness of an event-related press release he received. To date, 42 comments have agreed, many coneming the utter uselessness of press releases and the incompetenc

Google is ending third-party tracking cookies on Chrome, the last of the major browsers to take this privacy-enhancing action. Without these cookies, advertisers could see as much as a 70-percent decline in revenue from online ads. What are the alternativ

Chip and Gini discuss the intricacies of fractional leadership roles within clients.Continue Reading The post ALP 226: Should your agency sell itself as a fractional CxO to clients? appeared first on FIR Podcast Network.

Artificial intelligence (AI) is making significant strides in various domains, and voice technology is no exception. OpenAI, a prominent player in the AI industry, has recently announced Voice Engine, a groundbreaking development in AI text-to-voice techn

"Thought leadership" is a term that gets bandied about a lot. (A Google search for the term produced over 100 million results.) You have to question whether everything labeled thought leadership actually is, suggesting the quality of thought leadership le

AI-powered tools like Perplexity are replacing Google as the go-to search resource for a growing number of people. Even AI tools that are not focused on searching the web, like Microsoft's Copilot and Claude's pro version, provide links to resources in th

In this episode, Kristian shares insights about his agency, Threadline, and the art of crafting a narrative that is relevant, meaningful, and inspiring to the audience.Continue Reading The post CWC 98: Storytelling and a helpfulness mindset fo

In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service.Continue Reading The post ALP 225: Accepting equity as payment for agency services appeared first on FIR Podcast Network.

We have expectations from our use of social media, but in two recent studies, there is evidence that the outcomes we expect aren't necessarily what we get. Also in this episode, we look at Gini Dietrich's latest update to her PESO model for using various

Maintain a flexible approach to professional growth by joining IABC Fellows as they explore key topics essential for communication professionals at any career stage. Delve into important areas like the IABC Global Standard, Career Self-Assessment, and the