Hugh Culver
EE047 – How to WOW your event planner and get rebooked
Experts Enterprise Podcast
This is the podcast for speakers, consultants, coaches, and on-line marketers who want to grow their influence and income. Learn from experts like: Jay Baer, Guy Kawasaki, and John Lee Dumas. Get insights from author, entrepreneur, and speaker Hugh Culver about what works, what doesn't work, and what you definitely want to avoid as you grow your expertise, and enterprise.
EE-047 - How to WOW your event planner and get rebooked
What I often say is that there are two types of audiences you have to deal with, delegates and event planners. Our job is to make both of them happy. The desires of delegates and event planners differ.
DELEGATES
EVENT PLANNER
entertainment
deliver as promised
relevant content
low hassle factor
be respected
no surprises
meet/exceed expectations
impress the delegates
approachable
respect the agenda
Here are 10 things you can do to wow the event planner and get rebooked:
Be easy to work with
use checklists
prepare for what they need
Show up early, stay late
Know you are not the star of the show
don’t make demands
your place is to deliver
Do your homework
Contribute, don’t take
be generous
Build relationships
speak to everyone you can
Use check-lists
before/during/after event checklist - download
packing
presentation setup
No surprises
be prepared
Stick to agenda timing
write down your timing markers
Build relationships after the event
follow up
send gift to event planner
leave an impression
Download my checklist for the before, during & after of an event
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