Experts Enterprise Podcast
This is the podcast for speakers, consultants, coaches, and on-line marketers who want to grow their influence and income. Learn from experts like: Jay Baer, Guy Kawasaki, and John Lee Dumas. Get insights from author, entrepreneur, and speaker Hugh Culver about what works, what doesn't work, and what you definitely want to avoid as you grow your expertise, and enterprise.
EE-047 - How to WOW your event planner and get rebooked
What I often say is that there are two types of audiences you have to deal with, delegates and event planners. Our job is to make both of them happy. The desires of delegates and event planners differ.

DELEGATES

EVENT PLANNER

entertainment

deliver as promised

relevant content

low hassle factor

be respected

no surprises

meet/exceed expectations

impress the delegates

approachable

respect the agenda

Here are 10 things you can do to wow the event planner and get rebooked:

Be easy to work with

use checklists
prepare for what they need

Show up early, stay late
Know you are not the star of the show

don’t make demands
your place is to deliver

 Do your homework
Contribute, don’t take

be generous

Build relationships

speak to everyone you can

 Use check-lists

before/during/after event checklist - download
packing
presentation setup

 No surprises

be prepared

 Stick to agenda timing

write down your timing markers

Build relationships after the event

follow up
send gift to event planner
leave an impression

Download my checklist for the before, during & after of an event

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