Ben Falcon paints custom bicycles, motorcycles, and more. Having felt constrained by the opportunities available to him as an architecture student, Ben sought out something that would enable him to do more hands-on work. He found it in custom painting. In this week’s episode, Ben and I discuss how he stumbled upon this niche career, what he would do if he weren’t doing custom painting, and what it’s like to run a custom paint business in New York City. Ben has worked with some of the finest bicycle frame builders in the world. After fine tuning his trade at the leading purveyors of custom at Seven Cycles outside of Boston, he moved out west to establish the state of the art wet paint department for Chris King in Portland, OR before ultimately landing in Brooklyn, NY, where he is currently devoting his talents to the paint enterprise at the Brooklyn-based Horse Cycles Paint. To learn more about Ben’s work and follow along with his projects, check out benfalcon.com and find him on Instagram @benfalconpaint.