Evergreen Trading recently attended and sponsored the ProcureCon Marketing conference in Austin Texas. We thought it would be fun to interview attendees and ask about their views on the conference and on the state of marketing procurement.

As ProcureCon Marketing approaches, we thought it would be perfect timing to talk to one of the pioneers of Marketing sourcing, Brett Colbert. - The topic on which Brett and I spoke was the relationship between Marketing and Procurement/Sourcing.

Brade Adgate is a smart and engaging personality in the world of media. He's spent a career and earned a national reputation working on both the agency and vendor side of the media business. CNN, FOX, Forbes,

With the Restaurant Finance & Development Conference coming up next month in Las Vegas, we wanted to produce a podcast with a restaurant industry expert. The first name to come to mind was long-time industry expert Tim Pulido. -

In this episode of the Evergreen Trading Podcast, I interviewed marketing executive Steve Sommers. Steve and I spoke about the transition of the traditional CMO role to that of the Chief Growth Officer. Much of this transition is due to the ubiquity o...

The new role of the CMO to Chief Growth Officer

The Transition of Marketing Functions Within Brands

Agency and marketing specialist Scott Neslund speaks to Evergreen Trading about the evolution of the corporate brand marketer.