The Engaging Brand
Show 442 - How to write a story for your brand
July 07, 2013
Anna Farmery talks with Jim SIgnorelli about storybranding and his model of writing a story for your brand. Marketing in business is about connection just like in the film industry...Jim talks us through how stories are created in business which resonate with customers.
Leeds,UK
The Engaging Brand hosted by Anna Farmery
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