In this episode, we discussed the process of consumer decision making & fatigue. Then we review the different steps we all take while making a decision. We also discuss how the burden has increased

In this episode, we discuss how Augmented Reality isnt Virtual Reality. We explain how augmented reality is shaking up industries. We take a hard look at Augmented reality and how its very different

In this episode , we talkabout Information Overload and the Online Shopper. Everyday we are all bombarded with information. We all experience it, and with each year it piles on and it only seems to g

In this episode, we talk about Deepfake vs Deepdouble: The Future of Sales & E-commerce. We discuss deepfakes and what the future might look like as technology continues to evolve and improve. To star

In this episode, we talk about Conversational Surveys and Transformation of E-commerce Sales. Lets face it, surveys are everywhere these days. There are the official ones used for market research. Th

In this episode, we discuss the creepy truth about dynamic content and the shopping experience. We define what it is and we provide some examples. We discussed how: Dynamic content has gotten a bad r

The following is a transcript from: PreEmptive E-commerce Podcast Episode #5: -Recommendations & the Power of Suggestion with Ecommerce Introduction: Jon Carmine 0:03 Welcome to the Emptive podcast, w

In this episode we dive into recommendations & the power of suggestion as it pertains to e-commerce and we focus on a few specific Recommendation engines as examples. To start we discuss the many

In this episode well discuss different kinds of digital commerce used by retailers. Well review five different forms of online commerce and how they work: Social Commerce Virtual Reality (VR) Commer

Purchasing Barriers for Customers In this episode we discuss online purchasing barriers and how they prevent customers from adding products to their carts. Well also cover ways to overcome these pitf