B2B Marketers on a Mission
Latest Episodes
Ep. 136: How To Create a B2B Website for Revenue, Not Vanity
Sam Dunning (Founder, Breaking B2B) about how companies should create websites for revenue, not vanity. Sam highlights the deadly sins of B2B websites, how to fix them, and which SEO pitfalls to avo
Ep. 135: How B2B Marketers Can Build Relationships with Industry Analysts
Robin Schaffer (Principal AR Consultant, Schaffer AR) on how smart B2B marketers can start conducting outreach to analysts. She talked about what relationships with analysts entail. She also elaborate
Ep. 134: How B2B Companies Can Leverage Partnerships for Growth
Joran Hofman (Founder, Reditus) on how B2B companies can help to build trust through partnerships. During our conversation, Joran discussed the pitfalls to avoid, what is needed for an effective partn
Ep. 133: How to Craft Better Demand-Gen Campaigns That Deliver Good Results
Eddie Saunders, Jr. (Founder, Speak Friend) on how B2B companies can craft better demand-generation campaigns that deliver measurable results. He discussed why its important to start with a campaign
Ep. 132: How B2B Companies Can Grow Through Podcasting
Eric Melchor (Founder, B2B PodPros) on how B2B companies can grow through podcasting. He discussed why this is an untapped opportunity for B2B brands and highlighted which pitfalls to avoid. He talked
Ep. 131: How to Successfully Market to a Hispanic Audience in the U.S.
Hugo E. Gomez (Founder/Legal Marketing Strategist, Abogados NOW) on how B2B companies can leverage cultural and linguistic insights in their marketing campaigns. Hugo discusses which pitfalls to avoid
Ep. 130: How to Build Owned Assets that Perform
Casey Hill (Senior Growth Manager, ActiveCampaign) highlights the importance of setting the right goals and performance indicators, and how to think about attribution thoughtfully. He also highlights
Ep. 129: How to Craft Interesting and Engaging Customer Stories
Alexander Ferguson (Co-Founder & CMO, TeraLeap) on how marketers can craft better customer success stories that are interesting and engaging. He talks about the pitfalls to avoid and what marketers sh
Ep. 128: How to Get Engagement on Your LinkedIn Content
Anthony Leung (Founder, Mean Write Hook) on how marketers can better leverage the LinkedIn platform. Anthony talks about why a lot of content falls flat (and what can be done about it), what pitfalls
Ep. 127: How to Help B2B Companies Find their Value Proposition
Linda Melone (Conversion Copywriter & Strategist, The Copy Worx) on how companies need to have a strong value proposition. Linda explains the importance of having a value proposition and the pitfalls