B2B Marketers on a Mission

B2B Marketers on a Mission


Latest Episodes

Ep. 136: How To Create a B2B Website for Revenue, Not Vanity
March 27, 2024

Sam Dunning (Founder, Breaking B2B) about how companies should create websites for revenue, not vanity. Sam highlights the deadly sins of B2B websites, how to fix them, and which SEO pitfalls to avo

Ep. 135: How B2B Marketers Can Build Relationships with Industry Analysts
March 20, 2024

Robin Schaffer (Principal AR Consultant, Schaffer AR) on how smart B2B marketers can start conducting outreach to analysts. She talked about what relationships with analysts entail. She also elaborate

Ep. 134: How B2B Companies Can Leverage Partnerships for Growth
March 13, 2024

Joran Hofman (Founder, Reditus) on how B2B companies can help to build trust through partnerships. During our conversation, Joran discussed the pitfalls to avoid, what is needed for an effective partn

Ep. 133: How to Craft Better Demand-Gen Campaigns That Deliver Good Results
March 06, 2024

Eddie Saunders, Jr. (Founder, Speak Friend) on how B2B companies can craft better demand-generation campaigns that deliver measurable results. He discussed why its important to start with a campaign

Ep. 132: How B2B Companies Can Grow Through Podcasting
February 28, 2024

Eric Melchor (Founder, B2B PodPros) on how B2B companies can grow through podcasting. He discussed why this is an untapped opportunity for B2B brands and highlighted which pitfalls to avoid. He talked

Ep. 131: How to Successfully Market to a Hispanic Audience in the U.S.
February 21, 2024

Hugo E. Gomez (Founder/Legal Marketing Strategist, Abogados NOW) on how B2B companies can leverage cultural and linguistic insights in their marketing campaigns. Hugo discusses which pitfalls to avoid

Ep. 130: How to Build Owned Assets that Perform
February 14, 2024

Casey Hill (Senior Growth Manager, ActiveCampaign) highlights the importance of setting the right goals and performance indicators, and how to think about attribution thoughtfully. He also highlights

Ep. 129: How to Craft Interesting and Engaging Customer Stories
February 07, 2024

Alexander Ferguson (Co-Founder & CMO, TeraLeap) on how marketers can craft better customer success stories that are interesting and engaging. He talks about the pitfalls to avoid and what marketers sh

Ep. 128: How to Get Engagement on Your LinkedIn Content
January 31, 2024

Anthony Leung (Founder, Mean Write Hook) on how marketers can better leverage the LinkedIn platform. Anthony talks about why a lot of content falls flat (and what can be done about it), what pitfalls

Ep. 127: How to Help B2B Companies Find their Value Proposition
January 24, 2024

Linda Melone (Conversion Copywriter & Strategist, The Copy Worx) on how companies need to have a strong value proposition. Linda explains the importance of having a value proposition and the pitfalls