With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising options available.

It’s an attractive option for many brands in search of connecting with customers and seeing a tangible return on investment.

Yes – I said it, ROI from Social Media!

We’re going to help you get started with Social Media Advertising

ALSO : Now that link building has been scrubbed for good SEO tactics, getting CITATIONS has filled the hole. Want to know the best places to get them? Stay tuned as we bring you some helpful tips you can take to the bank – ALL ON THE EDGE!

Show Links:

Getting Started With Social Media Advertising

SEO 101: The Top 15 Places for Local Citations in the U.S. and the U.K.

Google Showing Far Less Video Snippets in Search Results

If you use rich snippets to markup your videos for SEO, you may want to double check that Google is still showing them. Reports indicate a huge reduction in video snippets – with estimates as high as 44 percent – in the number of video snippets from Google’s search results.

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By : Danny Goodwin

Twitter Is Making Direct Messaging More Private And User Friendly

Twitter announced on last Friday that changes are coming to their direct messages are sent and stored across the network. Twitter’s support account made the announcement via a Tweet that emphasized the upgrade would make deleting DMs more consistent

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By : Matt Southern

Google

Earlier this year, eBay was hit with a search penalty by Google. The loss of search traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call last week, suggesting it may have cost up to $200 million in revenue.

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By : anny Sullivan

Official Google Analytics App Released For iPhone

Marketers and website owners rejoiced yesterday as an official Google Analytics app was finally released for the iPhone, two years after the app was released for Android.

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By : Matt Southern

The post Show 98 : Social Media Advertising & Citation Resources appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.