One thing that everyone in the media industry pays attention to is how well an interview is done. Rob Lawrence, host of Inspirational Creatives, is one of the best there is at doing amazing interviews. That’s why I invited him to join me on the DIY Artist Route Podcast to share his wisdom.
What we discovered in our conversation is that it’s important for hosts who interview and guests being interviewed, can both gain clarity on how to have the most kickass interviews.
When the guest and host connect on a deeper level than just a basic Q&A, the audience gets the best experience. Everyone wins.
This is not something I’m seeing a lot of lately, in terms of discussing how to create amazing interviews. Which is why this podcast is a great resource for you because Rob gives some clear insights and very actionable suggestions to help you be a better interviewer or question-asker in any medium.
My Perspective On Great Interviews
My background is in public radio. I cut my teeth in learning the art of doing captivating interviews for KACU FM in Abilene, Tx way back in the early 2000s. My inspirations are folks who have made NPR a standout media platform for decades. I’m talking about radio icons like Scott Simon (one of my personal heroes), Steve Inskeep, David Dye, and Linda Wertheimer.
Those folks really know how to go deeper than the questions to get to the heart of their guests, and ultimately create heart-connections with their listeners.
It’s something that comes from what Rob Lawrence calls “having a natural curiosity.”
This podcast session ended up being something that led to a different kind of production for me: a two-part episode.
Closer Look At Part One
Here in the first part, we take a closer look at how podcasters, radio hosts, bloggers & writers, and other media personalities can create the bedrock for a truly engaging interview.
It’s a How To Be A Great Interviewer 101 lesson, from one of the best podcast interviewers there is.
Rob has a gentle presence, a great voice, and enters discussions with both his mind and his heart. There’s a noticeable kindness in his presentation, which makes him both intriguing, engaging, and easy to talk with.
These qualities make for a conversation that moves both the question-asker, and the answer-giver. Aka, the person hosting and the person being interviewed.
You’ll notice that we switch roles a few times, another mark of a great interview. When an interview feels more like you’re sitting in on an intriguing conversation, everyone wins. Because you feel like you’re joining in a rousing chat that is more than just a “let me pick your brain about XYZ” kind of experience.
If you’ve watched any of Jerry Seinfeld’s Comedians In Cars Getting Coffee, you see a very similar dynamic. Sure, there’s a bit of comedy and humor involved, but essentially Seinfeld is asking a lot of questions to learn more about his friend. In the process, we all gain both an intellectual and entertaining experience.
What Makes For A Great Interview
When both the mind and the heart are engaged in what’s going on, you find yourself challenged to think differently, and also feel something in the process.
What makes for powerful media, audio in particular, is the presentation of something that connects with the audience’s emotions. That makes for great songwriting and musical performance, as well as any creative medium.
The mind and the heart. Nail the engagement with both of those vessels and you have the makings for a seriously kickass interview.
There’s a whole lot of gold in this podcast episode, and there’s even more in part 2 where we will talk about how to best prepare t...