The Dealer Playbook
Latest Episodes
The New Rules of Luxury Leasing: What You Need to Know in 2024 with Steven Posner
In this episode I sit down with Steven Posner, the CEO of Putnam Leasing Company, to dive into the intricacies of the exotic car market. Our conversation covers a wide range of topics, starting with the resilience of the exotic car market amidst volatile
Women Drive Auto Sales: Unlocking Female Customer Satisfaction with Katie Mares
Katie Mares is an author, speaker, and consultant who empowers businesses to design experiences that resonate with female consumers. She is a bestselling author and her book, "CustomHer Experience" is a guide for businesses to close the gender g
Leadership Lessons from a Millennial General Manager - Gabrielle Abinion
Gabrielle (Gabi) Abinion is the General Manager at Fox Valley Volkswagen of St. Charles. With a rich family history in the automotive business, Gabi brings a unique perspective to her role, blending tradition with innovation to drive success. Her dedicati
Run Into the Fire: How to Move from Management to Ownership in the Car Industry with Steve Whitlock
In this episode, I sit down with Steve Whitlock, the president of Innovation Financial Services, to explore the fascinating journey of automotive entrepreneurship. We dive into Steve's unique background, starting from his days as a firefighter to his
From Clicks to Customers with Glenn Pasch
Glenn Pasch, an industry veteran with a penchant for data-driven insights and a logical approach to marketing, brings decades of expertise in digital marketing and dealership strategies. As the brains behind PCG Digital, Glenn has empowered countless deal
Driving Business Innovation in the Electric Vehicle Sphere with Alex Lawrence
Alex Lawrence is the CEO and co-founder of Ev Auto, a pioneering dealership specializing in electric vehicles. With a background in franchising and tech, Alex brings a wealth of experience to the table, along with a passion for creating exceptional custom
Spanish SEO Does Matter! | Ally Pinon
Are you leaving a massive chunk of the market untapped? Welcome back to another insightful episode of the Dealer Playbook podcast. Today, we're delving deep into the world of marketing segmentation, focusing specifically on the Hispanic marketplace.J
From Plastic Surgery to Auto Marketing Mastery | Adrian Gibbs
When Adrian Gibbs, Marketing Director of Nimnicht Family of Dealerships, stepped into the world of automotive marketing, she brought with her the competitive edge of the plastic surgery industry and a knack for nurturing customer relationships. Our exchan
How TikTok Is Shaping the Next Wave of Digital Marketing for Young Consumers with Paul de Vries
Paul De Vries is the Founder of #DCDW, Spokesperson for Marktplaats Automotive, and Co-Owner of Carmen BDC. With an impressive track record in dealership ownership, BDC management, and online car sales, Paul is recognized as a trailblazer in the automotiv
The DEATH of Marketing Attributions | Rand Fishkin
Rand Fishkin is cofounder and CEO ofSparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. Hes dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his