Day in Tech History

January 12: Apple’s 68 Million Dollar Loss

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Day in Tech History

Jeffrey Powers

Madison, WI

Description: For the Tech History Geek in all of us

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January 12: Apple’s 68 Million Dollar Loss

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1996 - Apple had been declining in the last few years. With Michael Spindler at the helm and a host of problems with the failed Lisa project, the company had been dealing with loss after loss. The $68 Million first quarter loss was a wake up call for Apple to change guard. On Feb 2nd, Gil Amelio wou...