Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. That was the first book Amazon sold on July 16th, 1995. The company ran from their garage in Bellevue, Washington. 3 SPARC machines was all they had and a cool little mechanism that rung a bell every time a book was sold. The business model was set to make profit in 5 years. It was a good thing, because that may have helped it survive the dot com bubble. 17 years later, Amazon is going strong. Purchases of companies like WOOT! and Zappos!, along with the introduction...