Data Gurus

Data Gurus

Latest Episodes

Scaling Up Talent w/ Nicole Patel | Ep. 67
August 13, 2019

Today’s guest, Chief People Officer Nicole Patel joins Sima Vasa to discuss the recruitment process and employee retention at LUCID. Further, she shares the processes they employ within the organization and the culture they promote that is centered on ...

Unleashing the Power of Analytics w/ Jason Krantz | Ep. 66
July 30, 2019

Today’s guest entrepreneur Jason Krantz of Strategy Titan joins Sima Vasa to discuss a wealth of information about data analytics and insights in the B2B space. He shares his personal experience in having a balance between technical and business skills...

Next Gen Leaders: Fresh Perspectives w/ Katie Sands and Brad Franz | Ep. 65
July 23, 2019

In today’s episode, Sima Vasa sits with Executive Director of Client Development at Paradigm Sample Katie Sands, together with Sr. Consultant for Sampling at Burke Inc., Brad Franz. Both are considered next-generation of leaders for the market research...

Ponderings about Marketing w/ Priscilla McKinney | Ep. 64
July 09, 2019

In today’s episode, Sima Vasa sits with Priscilla McKinney, CEO of LiTTLE Bird Marketing. Together, they talk about her company and their edge in content marketing, some tips on personal branding and her struggles and triumph as an entrepreneur.

PlayFULL Insights™ w/ Karen Lynch | Ep. 063
July 02, 2019

Karen Lynch, Senior Director of Qualitative Insights at InsightsNow Inc. joins us today to talk about PlayFULL Insights™, an innovative approach to qualitative research. Karen was granted the Market Research Disruptive Innovator award for her work whic...

Shift from Data Collection to Data Curation | Ep. 062
June 25, 2019

Finn Raben, Director General of ESOMAR, joins us today to confer about how data collection and analysis have shifted to data curation. With huge amounts of data available today, Raben emphasized the importance of providing correct and effective analyse...

Tania Yuki – Understanding Digital Influence | Ep. 061
June 18, 2019

In today’s episode, Sima Vasa sits with Tania Yuki, CEO of Shareablee. Together, they talk about what inspired her to create Shareablee and how it helped advertisers, influencers, publishers and brand owners determine share-worthy content.

Eileen Campbell – Curiosity + Passion + Hard Work = Success | Ep. 060
June 11, 2019

Co-founder and executive chair for Reid Campbell Group Eileen Campbell joins Sima Vasa today. Together, they talk about Eileen’s history and her undying curiosity, passion and hard work that ultimately birthed her tremendous career in the industry.

Nicole Schmidt – Capital, Entrepreneurship, and Perseverance | Ep. 059
June 04, 2019

Sima sits down with the co-founder and managing partner of Oberon Securities, Nicole Schmidt. On this episode, they talk about Oberon, investments and the role perseverance plays in earning entrepreneurial success.

Anne Brown – Gazelle Global Celebrates 25 Years! | Ep. 058
May 28, 2019

Today, the CEO and founder of Gazelle Global Anne Brown sits with Sima Vasa. Together, they talk about the company’s beautiful 25 years from its conception to present celebration. Anne Brown – Taking Stock of 25 Years Anne says that this moment is incr...