From female empowerment messages and historic wins at the Grammy Awards, to women–focused advertising during the Super Bowl and women–led films winning at the box office, women are breaking down barriers across industries. Into this cultural moment comes Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership, 3/5/19), a new book that smashes stereotypes about women as customers and brings an inclusive lens to the fields of sales and customer engagement.
Author and Female Factor CEO Bridget Brennan (she is also the author of Why She Buys), shows us how preconceptions about women can result in lost sales and unhappy customers.