CRM Radio

CRM Radio


Latest Episodes

How is AI Powering Decisioning Which Benefits a Sales Person's Productivity
February 09, 2021

When it comes to CRMs, AI and other systems salespeople feel changes in systems benefits management not salespeople. Points covered: How does this AI product benefit the salesperson themselves?Does it

5 Digital Marketing Mistakes with Maggie Strevell of Naper Solutions
January 14, 2021

It takes an expert who has worked in digital marketing for a long time with dozens and dozens of companies to nail the 5 mistakes (maybe myths) in Digital Marketing that cause the average company lost

Brian Carroll Talks About How Empathy Grows Sales
January 06, 2021

Actually connecting with potential customers and growing your pipeline is harder than ever before.  Today’s sales and marketing environments are a paradox. You have more marketing channels, content an

Sales is More than an AI Tool
December 15, 2020

We've covered a lot ground with the topic of AI, but before it was a thing, companies pushed their teams to implement and vigilantly use tools such as CRM, DemandGen, CMS and so much more as a solution to increase closed deals. During this period the ro..

Errors Managers Make with Social Media - Susan Finch
December 11, 2020

  Susan Finch talks with Paul Petersen about the lazy, stupid mistakes people make when using social media. They forget it's a people to people media and try to automate posts - barfing our stuff and that of others vs. true engagement to build relatio...

CRM Software is Stunningly Underutilized.
June 30, 2020

Most CRM users are only accessing 10% of a CRM’s capability. Because CRM systems are where the money is, users should learn about the other 90%.  Paul Petersen, GM of GoldMine CRM helps the listeners understand their under-used CRM software. Why it Ma...

Really, Everyone is in Sales in Your Company: A Podcast with Todd Cohen
June 15, 2020

TODD COHEN IS THE WORLD'S LEADING VOICE ON SALES CULTURE   On the surface, it's common to say everyone in your company is in sales.  But Todd Cohen says why it's true and this industry leader in sales culture demonstrates it.  This program should be list.

CRM Primer: Why the History of CRM is Still Valid for B2B SMBs
June 03, 2020

   While CRM is the accepted tool for B2B, some companies still don't understand it. In this short podcast, CRM veteran Paul Petersen from Goldmine reminds the "have-nots" why CRM is indispensable. This show is for those B2B companies that have not adopt.

Pundit Gene Marks Comments on Survival of SMBs
May 14, 2020

Yes, small businesses are under siege. Pundit Gene Marks, also described as the polite contrarian, shares tactics for survival in a stressed economy and what SMBs should rethink their banking strategy. This program is for small to medium-sized business ..

Rethinking How to Work at Home and Use GoldMine CRM to be Efficient
April 29, 2020

  We agree working at home is more productive than blowing an hour getting to work. Kevin Smith, a GoldMine Regional Manager talks about the benefits of a home office and how to maximize GoldMine CRM. This show is for salespeople.  They discuss: Using th.