Why do I have to turn my hobby into a hustle? And how can mid-tier cities seize their moment? [14:47]

This week, special guest Katie, Jess, and Joey talk about making cheese, intrinsic value, sock embroidery, late-night food, park culture, and "the Goldilocks Zone." They don't talk about how there is a great controversy over the birthplace of the pupusa.

references

A sample of Jess's sock embroidery.

Bon Appétit calling Richmond "America's Next Great Restaurant-Obsessed Town"

The pupusa.