CMO On The Go

CMO On The Go


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Mindshare’s Joe Maceda: What Brands Need To Know About ‘Incidental Loyalty’

October 17, 2018

The emergence of voice activation and digital assistants has brand loyalty undergoing the most dramatic upheaval since the rise of television advertising in the 1960s, says Mindshare's Joe Maceda in episode 5 of CMO On The Go.

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CMO On The Go
By Lauryn Chamberlain
New York, NY
Episode 1: Jeffrey K. Rohrs, CMO at Yext
External linkVisit Podcast Website
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